翻译公司怎样维护客户忠诚度？

TIME:2021-08-31 | WRITER:admin

  客户忠诚度对企业非常重要，对于翻译服务行业顾客忠诚度对于企业显得更具有价值，下面敏言翻译人工给大家分享翻译公司怎样维护客户忠诚度?

  Customer loyalty is very important for enterprises, and it is more valuable for enterprises in translation service industry. Let's share with you how to maintain customer loyalty?

  1、企业品牌

  1. Enterprise brand

  我们都知道品牌是用以识别某个销售者或某群销售者的产品和服务，并使之与竞争对手的产品和服务区别开来。久负盛名的品牌及是优良品质的保证，因此企业品牌有助于促进产品销售，树立企业形象。作为服务行业的翻译，虽然不像工业品那样对品牌有强烈的要求，但如果形成了自己的品牌很多客户都会慕名而来，让客户对公司更放心。瑞科翻译这一品牌在业内已享有盛誉。

  We all know that a brand is used to identify the products and services of a certain seller or group of sellers and distinguish them from those of competitors. The famous brand is the guarantee of good quality, so the enterprise brand helps to promote product sales and establish the enterprise image. As a service industry translator, although not as strong as industrial products on the brand requirements, but if the formation of their own brand many customers will come, let customers more assured of the company. Ruike translation is a famous brand in the industry.

  2、翻译服务质量

  2. Translation service quality

  很多研究表明，服务质量对顾客忠诚度有着更为直接而根本的影响。这就是说, 服务质量的好坏直接决定着顾客的忠诚与否。因此,改善翻译服务质量自然会提高顾客的忠诚度，翻译几乎纯粹的服务项目，所以翻译服务质量直接决定了是否与你继续合作。

  Many studies show that service quality has a more direct and fundamental impact on customer loyalty. That is to say, the quality of service directly determines the loyalty of customers. Therefore, improving the quality of translation service will naturally improve customer loyalty. Translation is almost a pure service item, so the quality of translation service directly determines whether to continue to cooperate with you.

  3、顾客的满意度

  3. Customer satisfaction

  顾客的满意程度越高，则该顾客会越愿意购买，而翻译是服务行业，只有客户满意我们才能说完成订单。尽管翻译行业竞争激烈，但顾客忠诚会随着顾客满意度的提高而提高。可以说，顾客满意是推动顾客忠诚的最重要因素之一，其是翻译行业首先考虑的问题。瑞科翻译公司的客户满意度高达95%以上。

  The higher the customer's satisfaction is, the more willing the customer will be to buy. Translation is a service industry. Only when the customer is satisfied can we say that the order is completed. Despite the fierce competition in translation industry, customer loyalty will increase with the improvement of customer satisfaction. It can be said that customer satisfaction is one of the most important factors to promote customer loyalty, which is the first consideration of the translation industry. The customer satisfaction of rec translation company is over 95%.

  4、顾客价值因素

  4. Customer value factors

  公司和顾客间的关系终究是一种追求各自利益与满足的价值交换关系，顾客忠诚的是翻译企业提供的优异价值翻译服务。可以说翻译企业提供给顾客的服务价值对其忠诚的产生发挥着重要作用，翻译服务越优异顾客就越愿意放心把译稿交给你，越产生进一步合作的意愿。

  The relationship between companies and customers is ultimately a value exchange relationship that pursues their own interests and satisfaction. What customers are loyal to is the excellent value translation services provided by translation enterprises. It can be said that the service value provided by translation enterprises to customers plays an important role in the generation of their loyalty. The more excellent translation service, the more willing customers are to trust the translation to you, and the more willing they are to further cooperate.

  5、转换公司的成本高低

  5. The cost of switching companies

  转换成本是指顾客从一个供应商转向另一个供应商时的一次性成本，除了货币成本外，还有面对一个新的供应商所导致的不确定性引起的心理与时间上的成本。因此可知，较高的转换成本构筑了较高的转换壁垒，当顾客改变供应商将涉及高的资金成本、老主顾折扣的丧失等成本时，顾客就可能不愿意更换供应商。瑞科翻译公司为老客户提供积分返还。

  Conversion cost refers to the one-time cost when customers change from one supplier to another. In addition to monetary cost, there are psychological and time cost caused by uncertainty caused by a new supplier. Therefore, the higher conversion cost builds a higher conversion barrier. When customers change suppliers, it will involve high cost of capital, loss of customer discount and other costs, customers may not be willing to change suppliers. Ruike translation company provides credit return for old customers.

  6、公司拜访的方便性

  6. Convenience of company visit

  由于地理位置等因素的制约造客户不能很方便的拜访公司，进而与公司相关人员面谈，也会影响顾客忠诚度。如果你所在地的翻译公司很少或只有你一家，客户可能会有一定的忠诚度,一旦用户发现了更加方便或是更为满意的翻译公司之后，客户也会流失。

  Due to geographical location and other factors, customers can not visit the company easily, and then interview with relevant personnel of the company, which will also affect customer loyalty. If there are few or only one translation company in your location, customers may have a certain degree of loyalty. Once users find a more convenient or more satisfied translation company, customers will also lose.

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